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How to Hire and Retain “A Players” During Periods of Growth With Kristine Jacobson

Apr 7, 2022

Kristine Jacobson is the CEO, Founder, and Chief Marketing Strategist at Conveyance Marketing Group, a Virginia-based consulting firm that helps entrepreneurs achieve measurable success through comprehensive marketing solutions. Kristine founded the company in 2009, bringing years of experience in the marketing field. 

Before Conveyance Marketing Group, Kristine was the Vice President of Marketing for Surety and an independent consultant for various companies, including Concert Technology, Inc and Digicon. Currently, she volunteers her time as an Advisor for Loudon County Chamber of Commerce and Warriors4Wireless, a Board Member for the Fellowship of Christian Athletes, and an Instructor for Young Entrepreneurs Academy, Inc.

In this episode…

What are the top strategies for attracting and retaining top talent? And how should you plan to hire and strengthen your team during times of growth?

Kristine Jacobson knows these challenges all too well. Her company, Conveyance Marketing Group, grew 65% in the last year alone. Amidst bad hires, adoption of virtual tools, and the difficulties of shaping a collaborative team during a pandemic, Kristine figured out what works in attracting and retaining “A players.” The key factors include intentional culture, team-building initiatives, and living out your core values. So how can you do this, too?

In this episode of the Talent Wins Podcast, Chris Mursau is joined by Kristine Jacobson, CEO, Founder, and Chief Marketing Strategist at Conveyance Marketing Group, to talk about the best ways to hire (and keep) top talent — even when you’re a growing company. Kristine discusses the recent challenges she’s faced around hiring and recruiting, the tools she uses to improve the hiring process, and the no-fail strategies for strengthening your team through times of growth.

Resources Mentioned in this episode